Glossary
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Glossary
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ADHESIVE Back Gum - the adhesive used as a permanent seal between the bottom and side envelope flaps. Seal Gum - remoistenable adhesive applied to top flap of envelope. a) Full Gum - Continuous layer of adhesive applied on the seal flap. b) Split Gum - A layer of adhesive that is non-continuous and normally broken at the two points where the flap comes in contact with the side and back seams to avoid tabbing. Latex - requires two layers of latex adhesive, one on the extended flap and the other on the body. When the flap is folded over, the adhesives stick together. Peal & Seal - an adhesive, which is applied to the flap only and covered by a release paper. When the paper is removed, the adhesive is activated. Remoistening - gum that requires moisture to activate the adhesive. ADJUSTABLE DIE
Dies that have movable blades, which can be
adjusted to produce the size and shape of the envelope blank, ATTACHMENTS Additions to an envelope like clasps, string and button, velcro, or metal eyelets. BANGTAIL (Bank-By-Mail) Open side two-side seam (OS2SS) envelope with extra panel extending from the back wall of the envelope, usually perforated so that it can be removed, filled in by receiver and returned in the envelope. BANKER'S FLAP Longer, fuller style flap used on commercial envelopes which hold bulky contents. BIND-IN (Self-Mailer) Welded side seam construction often incorporating pocket and perforation for order form or return mail. B.R.E. (Business Reply Envelope) Specially designed and pre-printed envelopes which allow customers to return mail at original senders expense. Original sender pays postage only on mail actually returned. BLANK Paper stock die cut into appropriate envelope shape. When folded, the blank becomes the desired envelope. BLEED Printed image that extends past the envelope folds. CORNER CARD The return address of the sender set in any form of type and/or logo printed in the upper left corner of the envelope. CROSS GRAIN The paper grain runs opposite direction from side scores. This can result in increased waste, curling of flaps, or both. COURTESY REPLY Similar to business reply but does not carry prepaid postage.
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